Rui Hachimura has one of the most interesting backstories in the NBA.

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His path was unlike any other, becoming the first Japanese born player to be drafted. His upbringing was not without its difficulties, as he faced countless obstacles that shaped him in the person and player he is today. Those values and lessons learned are embodied through his alter ego "Black Samurai"

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We were challenged by Rui and team to create a new age take on the Black Samurai. Respectfully wanting to incorporate nods to the past and his heritage and culture, while pushing the idea of a new age samurai, ready to blaze a new trail. 

What started as a singular promo sku, quickly grew to a full scale offering of items across several silos after we realized the impact this concept could have. From materials and graphics, to color, packaging and apparel, we explored every inch of what each individual item had to offer in order to elevate Rui's message in a meaningful way.