"Make them feel special." 

A theme our team is continuously working to approach in new ways when it comes to our roster of top tier athletes feeling valued as members of the Jordan Family.

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We wanted to make the practice of receiving annual product an experience. Not only delivering something that our athletes would find memorable, but that their teammates in the locker room would also be pining over.

 

Thus, the "Locker Room Envy" program was born.

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Simply put, we challenged ourselves to deliver incredible product story-telling that can't be found on the shelves of retail. Premium materials, graphic nods, and elevated craft are how we were able to separate ourselves from our competitors. To take it one step further, we continued to push the boundaries of what packaging for footwear could look like, thinking outside the box, if you will. *wink*